I love getting involved in projects with passionate people who are focussed on getting shit done.I've worked in service design, customer research, business analysis, governance, project and product management roles.You can read a little more about my recent work through the links below, or feel free to get in touch.


This section gives a summary of contracted work I've completed over the last few years, along with client feedback where available.

NGCC (2022)

I wrote an implementation business case seeking approval of over $1b, which was approved by Cabinet. This was in the Better Business Cases format, as required by The Treasury.

Feedback document

Mobi (2021)

Standardised and streamlined the integration team processes, restructured the engineering team into agile squads, stood up professional services function and hired teams in Canada and New Zealand.

Feedback document

Ministry of Health (2019-20)

I wrote the business case for new national immunisation system, supported Data & Digital COVID response. Designed and led the support function of the NZ COVID Tracer app.

Feedback document

Ministry of Justice (2018-19)

Completed financial model and business cases for for ECM project and a new Judicial Intranet.

Feedback document

Taeaomanino Trust (2017)

Created a model of care communications framework to enable social services built on a Pacific worldview, rather than a Western one.

"Thank you Jon for all your work on the development of our model and in particular the communication framework. It is a rare thing to find someone who truly listens and hears the aspirations of a collective. Our team are extremely proud of our model. Faafetai Tele lava."
- Theresa Nimarota, CEO

NZTA (2017)

Validated strategic design framework using 10&10 customer research method.

"The process you went through to validate the lenses, dig into them and quantify them is thorough and robust and you delivered on time, as planned and kept me up to date the entire way – I’m really looking forward to presenting these to the Board knowing I have the confidence that they resonate with New Zealanders and that they will form a key part of our organisation’s direction for the next 5-10 years."
- Damien LeBreton, Manager Business Design

Xero (2013-16)

I developed and delivered a customer support model, strategy and technology platform helping to take the company from 50,000 customers to over a million. Project managed the delivery of the Salesforce ServiceCloud platform and migration from previous homegrown CRM solution.



This section is a short list of the independent projects and businesses I've run over the last few years.

Easily - easily.co.nz - est 2017

Easily designs and hosts small websites for small business.

Aptitude - aptitude.co.nz - 2019

Micro-learning platform which provides bite-sized courses.

GoBoard - goboard.co.nz - 2016

I designed, built, and nearly kickstarted a mobile whiteboard. Small enough to be carry-on, big enough for a team stand up. Read more here.

Failure Inc. - 2016

I ran an evening of people talking about their business failures, and what they learned from them. Read my post about it here.


Advisory & governance

Sphaera (2022- current)

Sphaera provides salon quality plastic free hair care and soap products.My role has been providing advice around business architecture, unit economics, and revenue models.

Angel HQ (2020-current)

Angel HQ is Wellington's angel investment club, providing support and investment to growing New Zealand businesses.I'm an investor and board member.

S-Gun (2015 - current)

S-Gun is a pneumatic circuitry developer who have redesigned the nail gun compression system.I'm an investor and company director.

Hnry (2019 - current)

Hnry is removing the complexity from self employment by automating taxes and insurance.I'm an early stage investor.

Caribbean Technology Entrepreneurship Programme (2017)

Wrote and delivered the Customer Relationship Management stream for this World Bank sponsored incubator.

Business case writing workshop (2017)

Facilitated a business case writing workshop for a group of senior scientists from Ministry for Primary Industries.

Literacy Aotearoa Wellington (2009 - 2015)

LAW delivered adult literacy and numeracy services in Wellington for over 20 years.I was a volunteer tutor, board member for six years, and board chair for three.




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